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Our story

This is shopping24

The shopping24 commerce network creates more visibility for publishers and advertisers with smart ad tech solutions. As part of mrge, we operate internationally and manage to deliver first-class product recommendations with an extremely wide reach through sophisticated technological solutions and the highest quality partners.

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Our team of developers works for you to develop smart plug & play solutions that drive your e-commerce growth.


Our product managers are committed to configuring the technologies individually for you in order to use the optimal additional revenues for your business model.

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The Business Intelligence team ensures that your data is always perfectly prepared to guarantee optimal performance.

Connecting growth

shopping24 is part of mrge. Being succesful in the market for over 20 years after founding within the OTTO Group, shopping24 merged with Yieldkit and digidip in order to offer even more to publishers and advertisers. With digidip, specialist for premium publishers, and Yieldkit, which specializes in reach and strong performance, shopping24 now has strong partner companies at its side.
Since 2022, mrge (formerly YK Group) is the global leading platform in Commerce Advertising. For shopping24 customers and partners, there won't be any changes in the cooperation: Contact persons remain the same, the products will remain unchanged and, of course, the quality of the cooperation continues to meet the highest standards. The launch of mrge means that shopping24 customers and partners have even more opportunities to send their brand messages and monetize their content, because mrge connects more than 5500 publishers, 50000 advertisers and 100 networks in more than 160 countries in the unique Commerce Advertising Suite. With mrge, shopping24 wants to continue to grow and offer our advertisers and publishers the world's largest and highest performing Commerce Advertising Suite.

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Multiple awards

As a multi-award-winning employer in the retail & consumer sector, an appreciative working environment for our colleagues is just as important to us as trusting partnerships with our customers at eye level. And our success proves us right: we have been on the market for over 20 years and closed 2021 as the most successful year in our history.

Kununu seal with 4.6 stars for employer rating
Chamber of Commerce and Industry (IHK) Hamburg Certificate for dual apprenticeship places
Seal of Google Comparison Shopping Service Premium Partner
Family-friendly company seal of the Hamburg Alliance for Families
Trusted Shop logo for portal partner
Logo of the German E-Commerce and Mail Order Association

Successful on the market for over 20 years

  1. Launch product search engine within the Otto Group
  2. Launch of Germany’s first social commerce platform
  3. The first of 6 „Best Employer for Medium-Sized Companies“ awards by Focus Business &
  4. Entry into the Google CSS business and at times the largest German provider
  5. Relaunch as shopping24 commerce network with focus on content commerce technologies
  6. Over 100 million active products in the network for the first time
  7. Merge with digidip and Yieldkit to build an internationally operating network
  8. Foundation of mrge, the leading global platform in Commerce Advertising

Our network

125 million


40 million

Product updates (daily)

1.000 +

Shop partner

200 +


20 +


50 +

Motivated employees

6 x

in a row awarded most popular employer


Product search machines

Let us provide you with personalised advice

Get in touch with your contact person now and find the best solution for scaling your content commerce.

Portrait of Nikola Antoun, your contact person for Shops & Advertisers
CSS & product listing
Shops & advertisers
Portrait of Lisa Nölting, your contact person for publishers
Portrait of Aleasha Dahms, your contact person for applications