WOHNKLAMOTTE is the furniture platform for reading and shopping. As experts in online marketing and in the furniture industry, we place products where users linger and address them personally. With editorial articles, an interactive community and a large network of multipliers, we create shoppable content. The WOHNKLAMOTTE online magazine and the shopping area offer individual marketing opportunities.Start now
Online magazine with shopping area and a reach of 5 million users per month
Information and entertainment beyond product purchase
Product placement where 140,000 readers linger every month
Personal exchange with our 410,000 active users
Strengthen your brand with us
In our online magazine we produce DIYs, advice, furniture tips and much more. The premium content informs and entertains the user on the product purchase and therefore strengthens your brand and the product range.
As a furniture platform, our shopping area is closely linked with the online magazine and therefore offers individual and diverse marketing opportunities: ad placement, product list or shoppable content as Native Advertising.
Our platform thrives on its interaction-focussed community and the large network of multipliers, such as microbloggers and large brands. We are in personal exchange with our users and therefore, know their requests and consequently place content and products where they are searched by the user.
High-quality content with self-produced text and images.
As experts in social media, we meet our users where they hang out privately.
We build a bridge between your brand and the community.
Product listing/Product widget
We make your product visible and embed it in a context-sensitive way.
As an online magazine, we offer topical advertising space specific to target groups.
We share exciting insights and expert knowledge at events and conferences.
Download your info material!Cooperation brochure
Digital Customer Journey with WOHNKLAMOTTE
Through inspiration and creative suggestions about home interior problems, the user is made aware of products.
The proposed solutions for home interior queries are linked with a large product range.
The user is addressed in a friendly way through personal consultation opportunities. The product recommendation is about spreading the word.
4. Purchase decision
The buying process is concluded by the shop partner, the no-obligation commitment to WOHNKLAMOTTE is strengthened.
After the purchase, various interaction possibilities result in a positive feedback process in the community.
The user is part of the community, is impressed by the content and has a great willingness to recommend and intends to buy again.
“Thanks for the platform: for so many beautiful and inspiring things, the sense of community and wonderful exchange.”
“I am delighted to be able to take part in the WOHNKLAMOTTE community as a VIB. VIB? Translated means Very Important Blogger. (...) Together with a great creative team and lots of other great bloggers from the areas of DIY, Lifestyle and Interior, WOHNKLAMOTTE is the largest furniture platform in Germany and offers plenty of inspiration.”
“For years we have had a wonderful collaboration with WOHNKLAMOTTE. We are particularly impressed by the stylish and authentic use of paints and varnishes by SCHÖNER WOHNEN-Farbe. Josephines Küche, for example, received a very harmonious combination of the trend structure loft look and the redecorating paint pep up.”
“Before, I really had no idea of the next steps for our living room. But now I can well imagine how I am going to furnish everything. In any case, thank you for getting the ball rolling.”
Statement of our partner
Brand & Communications
Are you convinced?
No basic fees. No minimum contract term. CPC-based accounting. Direct increase in reach. Contact us now!By submitting the contact form, you acknowledge the processing of your data and agree to the privacy statement.
WOHNKLAMOTTE Konferenz 2020
This year, for the third year in a row, we are organising the WOHNKLAMOTTE Konferenz on digital marketing trends, presenting current best practices and demonstrating examples of innovative future visions in the furniture industry.And we’re off