Your branding!

WOHNKLAMOTTE is the furniture platform for reading and shopping. As experts in online marketing and in the furniture industry, we place products where users linger and address them personally. With editorial articles, an interactive community and a large network of multipliers, we create shoppable content. The WOHNKLAMOTTE online magazine and the shopping area offer individual marketing opportunities.

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Set-up platform

Online magazine with shopping area and a reach of 5 million users per month

Native Advertising

Information and entertainment beyond product purchase

Marketing platform

Product placement where 140,000 readers linger every month

Interactive Community

Personal exchange with our 410,000 active users

Strengthen your brand with us

Online magazine

In our online magazine we produce DIYs, advice, furniture tips and much more. The premium content informs and entertains the user on the product purchase and therefore strengthens your brand and the product range.

Marketing platform

As a furniture platform, our shopping area is closely linked with the online magazine and therefore offers individual and diverse marketing opportunities: ad placement, product list or shoppable content as Native Advertising.


Our platform thrives on its interaction-focussed community and the large network of multipliers, such as microbloggers and large brands. We are in personal exchange with our users and therefore, know their requests and consequently place content and products where they are searched by the user.

Our services

Magazine articles

High-quality content with self-produced text and images.

Social media

As experts in social media, we meet our users where they hang out privately.

Interior experts

We build a bridge between your brand and the community.

Product listing/Product widget

We make your product visible and embed it in a context-sensitive way.

Ad placement

As an online magazine, we offer topical advertising space specific to target groups.


We share exciting insights and expert knowledge at events and conferences.

Download your info material!

Cooperation brochure

Digital Customer Journey with WOHNKLAMOTTE

1. Activation
Through inspiration and creative suggestions about home interior problems, the user is made aware of products.

2. Interest
The proposed solutions for home interior queries are linked with a large product range.

3. Persuasion
The user is addressed in a friendly way through personal consultation opportunities. The product recommendation is about spreading the word.

4. Purchase decision
The buying process is concluded by the shop partner, the no-obligation commitment to WOHNKLAMOTTE is strengthened.

5. Interaction
After the purchase, various interaction possibilities result in a positive feedback process in the community.

6. Commitment
The user is part of the community, is impressed by the content and has a great willingness to recommend and intends to buy again.

Statement of our partner

Become a partner now

Brand & Communications

Josephine Seidel-Leuteritz
+49(0) 40 6461 8391

Are you convinced?

No basic fees. No minimum contract term. CPC-based accounting. Direct increase in reach. Contact us now!

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WOHNKLAMOTTE Konferenz 2020

This year, for the third year in a row, we are organising the WOHNKLAMOTTE Konferenz on digital marketing trends, presenting current best practices and demonstrating examples of innovative future visions in the furniture industry.

And we’re off